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Russian animated films will go with the global audiences

Cartoons and animation films have become a flagship project of creative industries. The founder and chairman of the Board of Directors of Riki Group Ilya Popov voiced his opinion at the Forum “Strong ideas for the new time,” saying that Russia should become a global leader in the production of animated films in the next ten years. Speaking of animated films, he noted such productions “bring together many creative spheres: visual artists, musicians,  screenwriters, directors, actors.”  “With the advancement of technologies, the demand for animation is growing exponentially. Animation films are incorporated into advertising, educational content, virtual, and augmented reality. This is what your audience is waiting for.

Animation films have good potential. If Russia joins the global leaders in this sphere – and I believe that we all have to set this goal in the upcoming ten years – it will have a positive impact on all segments of the creative community in this country,” said Popov in the press release published in the newspaper VZGLYAD.

The Forum hosted the Creative Business session “The potential of creative industries for Russia of the future,” where they defined which project requires state support. The general director of the National Media Group Olga Paskina says that emerging filmmakers urgently need support since they need expensive equipment.

“The need for us as an industry is to make the budget allocation for grants and subsidies both to public and private universities. We have so many talented people in the regions who need commercial support,” Paskina said.

In her turn, the head of the Ministry of Education Olga Lyubimova said that the country implements a complex measure to enable small regional groups to count on governmental grants while the municipalities build new houses of culture even in small towns with the population of about 2 thousand people.

“It is not enough to build a two-story precast concrete box, cut the ribbon, and leave this place. It is important to think over how to animate these smallest forms of support of creative development in the region,” the minister added. The topic was continued by the director of the Department of Culture, Sport, Tourism and National Policy of the government Denis Molchanov. He reminded the audience that the goal of the National Project Culture was to boost the number of event-goers by providing adequate infrastructure, improving the quality of events, and supporting emerging talents.

The general director of Mail.ru Boris Dobrodeev drew attention to the development of digital content. “It is truly “a golden moment” for the content.  He explained this thought: “After the first shock of digitalization, we see the boom of all industries for creating content. The digital platform provides unprecedented opportunities for the distribution of their content, more convenient mechanisms for creating content, and data analysis. For example, the music industry which experienced its peak for many years can now return to steady growth thanks to the digital economy.”

The deputy minister of Industry and Trade of Russia Gulnaz Kadyrova spoke of the proposed changes to the Federal Law “On Folk Arts and Crafts.” The changes made to regulations have to improve the legal protection of the National Chamber of Crafts and help craftsmen living in a certain territory of craftsmanship “since traditions always thrive in a certain territory.”

The Governor of Khanty-Mansi Autonomous District – Yugra Natalya Komarova spoke of the positive experience of her region, where the social platform of the Roscongress Foundation – the Innosocium Foundation and the State Budgetary Institution “Roskultcenter” developed legislation governing creative industries.

The meeting was also attended by the chairman of the Committee for Intellectual Property and Creative Industries of the Russian Union of Industrialists and Entrepreneurs and the President of the IPChain Association and the director-general of Firma Melodiya Andrey Krichevsky, the vice president of the Association of communication agencies of Russia, the president of Altcommunication Group Yegor Altman and the director of the online workshop studiogame.ru and the School of future presidents Aleksei Ilyin.

Experts presented a few initiatives launched to support creative industries. One of the initiatives launched with the Federation of Creative Industries has the goals to address copyright issues, host a competition for advertisers, develop educational programs for TV professionals. They also suggested launching the Accelerator RKN in collaboration with the Ministry of Industry and Commerce. The Ministry of Education should consider the possibility of scaling up the gamification of education. Speaking at the Forum “Strong ideas for the new time” the First Deputy Head of the Presidential Administration Sergei Kiriyenko announced the creation of a working group for the development of creative industries with members of the Presidential Administration and the government in attendance.