© 2019, IPQuorum
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DAY 1: PEOPLE AND HUMAN CAPITAL
10:30 – 11:30
Opening of the ABB engineering center
(Radisson Blu Hotel, Kaliningrad, Pobedy square, 10)
11:00 – 12:00
Transfer to Svetlogorsk
Welcome coffee
12:00 – 12:30
IPQuorum 2019 Official Opening Ceremony
("Yantar-Hall" congress center foyer)
12:30 – 14:00
Plenary session "DnA IP. THE MULTIPLE FACETS OF INTELLECTUAL PROPERTY FOR INDIVIDUALS AND ECONOMY"
(Сoncert hall)

Points of discussion

During the plenary session, the participants will discuss challenging issues within various economy sectors of Russia and the forum member-states through the perspective of IP. Participants will consider new opportunities for individuals, society, business, economy and states

14:00 – 15:00
Lunch
15:00 – 16:00
HUB "А". Human capital as a macroeconomic resource
(Сoncert hall)

Points of discussion

Evolution of human capital management – models and experiences from around the globe. Development and stabilization of human capital within national economies as states’ strategic objective. Compensatory mechanisms as a new tool for the development of human capital. Digital avatar, monetization of competences and interconnection with intellectual property. The role of business in creating a domestic migration environment and effective implementation of human capital

16:00 – 16:10
Coffee-break
16:10 – 17:10
The role of human capital in the development of creative industries
("Yantar" Hall)

Points of discussion

How the level of human capital development influences creative industries growth rate and their export potential. Finding ways to reduce talent migration – new digital infrastructures aimed at creative industries development without actual migration: migration of ideas, not people

Digital Engineering
("Onyx 1 + Onyx 2" Hall)

Points of discussion

How human capital transforms into significant for the global market results

Organizer: ABB Group

Coorganizer: IPQuorum 2019

Moderator: M. Akim, Director of Strategic Development, ABB Russia, coordinator of a working group on innovative development of the Foreign Investment Advisory Council (FIAC), chairman of the working group on modernization and innovation Association of European Businesses.

Intellectual Property Education in the digital economy: experience of Russia and the world
("Malachite" Hall)

Points of discussion

Possibility of skills and competencies development “upon request”.
The fast formation of mass culture of creation and legal use of intellectual and creative products

Co-organizers: Chair in digital economy of RSAIP

Human capital and regional development

("Agate Premium" Hall)

Points of discussion

Regions – new opportunities for high-tech and creative industries: from low tax rate to territories of barrier-free testing of technologies and products. Combination of different modes – special economic zone and economic activity, offshore zone, new priorities of economic and technological region development, innovation and technology center of the Kaliningrad region, region network cooperation and access to European markets

Co-organizers:Government of the Kaliningrad region and others.

17:30 – 18:00
Coffee-break
18:00 – 19:00
Round Table: "Cross-cutting technologies: developing new regulatory framework as one of the instruments of managing human capital"
("Agate Premium" Hall )

Co-organizer: The Chamber of Commerce and Industry of Kaliningrad Region.

Moderators: Marina Rozhkova, Kutafin Moscow State Law University (MSAL).
Speakers: Dr. Nicolas Rouiller,professor of Corporate & Business Law level at BSL, lawyer at MCE Advocates (Switzerland, Lausanne); Vasiliy Lukashevich, senior lawyer at European Court of Human Rights (France, Strasbourg); Dmitry Marinichev, Presidential Commissioner for the Protection of Entrepreneurs’ Rights in the Internet (Internet-ombudsman), director of Radius Group company.

Research presentation: "Determination of approaches for expanding access to information, knowledge, scientific works, literature, art and objects of related rights, while taking into account co-owners’ intellectual rights"
("Onyx 1 + Onyx 2" Hall )

Points of discussion

European cultural policy and new approaches to the development of intellectual property. Discussion

Moderators: I. Zasursky, Moscow State University Department of New Media and Communication, president of Internet Publishing Association; E. Chukovskaya,vice-president of the Russian Federal Service for Intellectual Property science and innovation, legal advisor to the Editor-in-Chief of the Great Russian Encyclopedia

Confidentiality, publicity and defamation in the XXI century. The potential of biometrics for digital identification and evaluation of individual customer value for creative products
("Agate" Hall )

Points of discussion

Cyber crime as a threat to a human, author and copyright holder

IPQLAB. April 10
12:30 – 13:00
Linguocentric humanity: there’s no word like "no" and related notions
From a smart home to a genius one! Bio Robot Refrigerator and other projects changing the future of the future
Motivation and achievement strategy. Design thinking. Heuristic search for better solutions.
13:00 – 14:00
Mail Group: music of artificial intelligence


How to determine if one is an intellectual property owner

"Soyuzmultfilm" animation school


Japanese industrial design: Naoto Fukasawa

Human resources development using digital-technology
"The Future of Bioprinting": chimera organs and magnetic bioprinters. 3D-Bioprinting Solutions
AI vs Media: human factor. Why do mass media present artificial intelligence as dangerous?
14:00 – 15:00
What defines efficiency in the brain and how to improve it
One animation – three standpoints: designer, motion-designer, developer
Human in the context of "smart cities" and vice versa
4D printing era: how to create an object, able to change under the influence of external conditions
Digital Health
AI revives holographic Kant
15:00 – 16:00
Special assignment talent
IPQSelebration. Melodiya
14:00 – 15:00
"History of the Union of composers of the Russian Federation: photos" by Victor Akhlomov, laureate for World Press Photo
15:00 – 16:30
Interactive lecture: synthesizer

Presenter: Andrey Kolomiytsev

17:30 – 18:00
Saxophone show Vladimir Presnyakov and Tatiana Larina
IPQCultFest
19:00 – 20:00
Concert of Lyudmila Berlinskaya and Arthur Ancel

Concert venue: Kaliningrad Regional Philharmony

20:00 – 20:40
Performance of Kirill Richter & Ensemble
Welcome party

Concert venue: the square of Yantar Hall – Big Pavillion
Folowed by the performance of Solange (40 minutes)
Folowed by the performance of Anton Rumyantsev (saxophone) + DJ Live Sax Party (40 minutes)

21:00 – 23:00
Performance of the band "With the eyes wide open"

Concert venue: “Yantar Hall”, “Bely Kit” bar

DAY 2: LAW AND TECHNOLODY
9:00 – 11:30
Business-breakfast Forbes
("Agate Premium" Hall)
10:30 – 11:30
Opening of "Smart Bus Stop"
(Kaliningrad, city bus station)
Broadcast to “Yantar-Hall”
11:00 – 12:00
Digital technologies and global Creative market
("Yantar" Hall)

Points of discussion

New art-technology products and solutions. Equal authorship and network authorship, communities’ results. New methods of reward counting and reward distribution in digital environment – world trends and Russian stakeholders’ position.CMO’s activity in different parts of the world. Managing rights for integral parts of complicated products

"Strong" legal protection today – new methods of legal protection of art-and technological achievements
("Onyx 1 + Onyx 2" Hall)

Points of discussion

Efficiency of traditional formats of industrial samples description, useful models and inventions in the era of «digital twins». How to provide fast legal protection and its enforcement using different methods of legal protection? Evaluating innovativeness and usability of technical solutions as well as the level of invention in the world of big data and artificial intelligence. What does a patent for design, useful model or invention guarantee and to whom? What is the best way to protect software, algorithms and data? Blockchain technology as an instrument of building assets in digital production

12:00 – 12:30
Coffee-break
12:30 – 13:30
HUB "В". Digital technologies and law: Russia and the world
(Concert Hall)

Points of discussion

How does the digital infrastructure of intellectual property management develop in the world? Russian legislative and infrastructural solutions, platforms and services for the global intellectual property digital market. “Digital legislation” – new opportunities for intellectual and creative business. Foreign and domestic experience

13:30 – 14:30
Lunch
14:30 – 16:00
Panel Discussion: "Melodiya 55. The role of a label in the music industry"

("Yantar" Hall)

Co-organizer: Firm “Melodiya”

Pirates vs digital cinema and TV
("Agate Premium" Hall)

Points of discussion

Point of no return on April 15: the end of analogue TV and total transition to digital TV. How IP ТV and online-cinemas can fight against piracy. Antipiracy memorandum— from theory to practice

Architectural and design projects
("Onyx 1" Hall)

Points of discussion

Can we fight unintentional and intentional plagiarism? How to build a market of typical solutions in digital environment?

Algorithm, program code, interface, data, idea – how to effectively protect rights in the computer industry?
("Onyx 2" Hall)
Efficiency in the sphere of agriculture
("Malachite" Hall)

Points of discussion

Combined methods of raw materials and recipes legal protection. Solutions and systems of breach prevention in the sphere of agriculture. Entering global markets

16:00 – 16:10
Coffee-break
16:10 – 17:40
Music industry in the Internet – status quo
("Agate Premium" Hall)

Points of discussion

Music market of today: creator vs label vs platform, change of business models: is there any universal solution, possibility of symbiosis or acquisition. Examples of productive and destructive models, including piracy as a business model, the influence on economic industries. Typology of intellectual rights violations and counteraction with effective business models

Modern theater: when author’s rights appear
("Onyx 1 + Onyx 2" Hall)

Co-organizer: ООО “Theatrical Agent”

Digital services and platforms allowing a scientist to become an intellectual entrepreneur
("Agate" Hall)

Points of discussion

How to work with the results of studies and research in digital environment. “Safe” expertise and review via digital instruments. Effective choice of legal protection regimes and sale of rights. Results by communities of scientists and engineers

Organizers: Russian professors’ assembly, Eurasian digital consortium “Applied science”, Autonomous Nonprofit Organization “Digital Economy”

Moderators: V. Grib, vice-president of Federal chamber of lawyers, head of human rights union “Person and Law’, head of Civil Society Chair at MGIMO (Moscow State Institute of International Relations), chair of Russian professors’ assembly; S. Nakvasin, director of “Digital Technologies” direction at ANO “Digital Economy”.

Smart city: information safety in modern cities
("Malachite" Hall)

Points of discussion

A city as “big data” generator. How do “big data” of modern settlements emerge and who own them? New products and services based on data. Protection of technological solutions of collection, processing and data analysis and IP rights management

17:40 – 18:00
Coffee-break
18:00 – 19:00
IP Legal Tech as a cure for the "dullness" of the intellectual rights market
("Yantar" Hall)

Points of discussion

Piracy as a business model vs IP Legal Tech. Can technical solutions simplify the intellectual property rights protection and disposal? Modern business practices of working with intellectual rights in different states. Is it possible to “whitewash” the pirate business model? Legal market business efficiency, what is more profitable for businesses: legal market or piracy? The role of new services, including mediation, in the legal market development

Organizers: Skolkovo Foundation, FLIP (Singapore)

Moderators: E.Avakyan, Counselor of the Federal Chamber of Lawyers.

Artificial intelligence - a new reality for the creative industry: market potential and difficulties for creators.
("Agate" Hall)

Points of discussion

Artificial intelligence as the one of the most significant business tools. The status and legal relations of creative content authors in the artificial intelligence development context

Digital intellectual capital in the health industry
("Onyx 1" Hall)

Points of discussion

Vital intellectual property in pharmaceutical industry and healthcare. Work with different types of intellectual property on various development stages and drugs market entry. How to work with preclinical and clinical tests data. Artificial intelligence usage in substances and treatment methods evaluation. Possibility of predictive intellectual rights protection at the stage of drugs registration. Selective inventions and secondary medical uses

Personal Data: New Global Identity Projects
("Onyx 2" Hall)

Points of discussion

GDPR – new rules of processing personal data in Europe for the international IT-market. The biggest international projects in the application field and implementation prospects, various countries positions, confidentiality and security issues

IPQLAB: april 11, 2019
12:00 – 13:00
Web series as a mega trend. 7 steps to create hype content
Urban Complexity Lab: design - science - design can bring more benefits to science than science to design
UX: aesthetics vs usability Figma.Live
Graphene and Co. – new universal materials for the material world
How to make money from your intellectual property?
(right’s fixation, fair value, sales mechanisms and tools)
13:00 – 14:00
Beat as a new melody of the XXI century
A digit against a letter: who is a book thief? And why manuscripts don't burn?
Modern technology of animation / visualization / 3D and motion-design
Exploring the ecosystem of intellectual property
Should we talk? Adobe on voice user interfaces
Why you don’t need to protect your IP
15:00 – 16:00
"Soyuzmultfilm" animation school
Technological solutions for architectural design teams, including BIM technologies
Hyperledger from Linux Foundation
Bionic, VR- and other contemporary technologies
REG.RU: service “Cloud calculations based on GPU”
16:00 – 17:00
Legal aspects of domain space
IPQСelebration. Melodya. April 11.
16:30 – 18:30
Lecture concert "Edison and guys"

Edison Denisov “Singing of the birds” for the ensemble with electronics

Nikolay Korndorf “Letter to Martynov and Pelecis” for piano

Viktor Ekimovsky Eternal return for bass clarinet solo

Dmitry Kurlyandsky “PS” for ensemble

Edison Denisov “DSCH” for clarinet, piano, violin and cello

Opening speech of the culture expert N. Surnin

IPQCultFest. April 11.
15:00 – 18:00
Street theatre “Plastic Rain”




Venue: Kaliningrad, Verkhnie prudy, ploschad Pobedy

20:00 – 21:00
Opening concert: the performance of Animal Jazz Band

Concert venue: “Yantar” Hall

21:00 – 23:00
Concert of Angelina Sergeeva and "Coctail Project"

Concert venue:”Yantar Hall”, “Bely Kit” bar

DAY 3: MONEY. MARKETS. VALUES
10:00 – 11:30
HUB "С". Money in the digital. The economy of creation: how the digital world has changed a man, and how a man changes the economy
(Concert hall)

 

Points of discussion

Shift of the vector of interest in the direction of intangible assets. Shaping a new financial and investment landscape Formation of a new financial and investment environment to support and transform high-tech and creative projects into a highly profitable business. Financial and economic strategies of states to support creative and knowledge-intensive industries

11:30 – 12:00
Coffee-break
12:00 – 13:00
Dispute: monetizing culture versus ethics
("Yantar" Hall)

Points of discussion

Will the development of the intellectual property in the interests of the digital economy have an impact on the society and individual values? Can ethical defamation be possible for the sake of economic values? How to balance between cultural value and economic efficiency. Independent films, music and theater, creativity vs mass culture vs performance: on the edge between ethics and economic benefits

Alternative credit investment. IP credit investment as the insiders’ game
("Agate Premium" Hall)

Points of discussion

Competitive tools with bank lending. Crowdfunding and crowd investment. IPO, commodity credit, credit cooperative, installment payment and microfinance, as well as other solutions of financial problems. New legislative opportunities introduced to digital rights

Competition law aspects related to data concentration and market exposure of online platforms
("Onyx 1+ Onyx 2" Hall)
Presentation of the IPChain research of legislation and business practices in conducting transactions with intellectual property. Private and public infrastructure remuneration payments
("Agate" Hall)
Standards in IP and IP in standards
("Malachite" Hall)

Points of discussion

How to create high-quality digital standards: network communities, documentation of creative participation, pay with rewards.Licensing of digital forms of various level standards. How and which intellectual rights should be terminated if the standard becomes national. Standards as a showcase for technology licensing. The use of protected objects in the development and use of standards

Moderators: A. Abramov, director of Russian standard.

13:00 – 14:00
Lunch
14:00 – 15:00
HUB "D". Global turnover and local counterfeiting and piracy of intellectual property
(Concert Hall)

Points of discussion

Management of cross-border intellectual property protection: current issues of cross-border licensing in the USA, Canada and Europe, China, Latin America. International experience of investing in intellectual property – responsibility for mistakes of foreign partners and risk assessment. Intellectual property in alliances and joint ventures. Production upon the request and “network” production systems

Big data vs. traditional evaluation
("Yantar" Hall)

Points of discussion

Technological tools to assess the information in terms of intellectual property value. Evaluation of consumer behavior

Co-organizers: The Skolkovo Foundation.

Industrial design the Basis of Value Proposal
("Malachite" Hall)
Games and money: risks of legal uncertainty
("Agate Preimum" Hall)
IP-capitalization of industrial clusters and technology parks: from network partnerships to the global market
("Onyx 1 + Onyx 2" Hall)

Co-organizer: Association of industrial clusters and technology parks.

Moderators: A. Shpilenko, Director of the Association for the development of clusters and technology parks of Russia; S. Matveyev, President of the Federation of Intellectual Property.

15:00 – 15:30
Coffee-break
15:30 – 16:30
HUB "E" On the way to the global market
(Concert hall)

Points of discussion

“The Silk Road” of the digital economy. Intellectual property is the basis for the development of Greater Eurasia

Co-organizers: The Council for Digital Economy and Intellectual Property of the Assembly of the Peoples of Eurasia. Partner countries: Singapore, Israel, Germany, Spain, Turkey, United Arab Emirates, Armenia, Belarus and the CIS countries.

16:30 – 17:00
Coffee-break
17:00 – 18:00
National brands and strategies for their promotion
("Yantar" Hall)

Points of discussion

Gamification as a tool to promote national brands. New strategies to maintain loyalty. Signature and regional brands. Adaptation of global products for local customers’ behavior

The exhaustion of intellectual property rights or management of intellectual property rights in conditions of distributed production and "copying" factories
("Agate Premium" Hall)

Points of discussion

Can trademarks and marking solve counterfeit problems? Is it possible to solve the problem of “parallel imports” and the quality of products in general? Which structure should have the services for individual management of rights and objects of intellectual property and the products based on them? A role of the state and private entrepreneurs. Opposite patents on opposite sides of the world

Media markets as the global trends. Best practices in license management portfolio
("Onyx 1 + Onyx 2" Hall)

Points of discussion

Mediametry as the key to the balance of interests of creators and consumers of creative content. Investing in a creative product and its effective monetization

Light in the life of plants and people: its price and value
("Malachite" Hall)

Points of discussion

Modern technologies of lighting and design of cities, transport infrastructure, use of lighting in agricultural industry, modern design and production. The exposure of a comfortable lighting environment on creative potential

Co-organizers: NTS Association “Svetotekhnika”.

18:30 – 22:00
FINISH HUB: IP Bonus
(Big Pavilion)

Forum Official Closing Ceremony
The close-up session combined with presentation of 9 best customs and cases of designated groups: music, literature, cinema and synthetic art, design, architecture and urban studies, computer programs, biotechnologies, digital productions, personal data, futurism.
Adoption of resolution. Official signing of a Memorandum of IPQuorum. Transfer of XXII baton in the breakthrough of the scientific and technological development of society.

IPQLAB: April 12, 2019
10:00 – 11:00
From a sketch on a napkin to a music beat – a new content market


Co-organizers: Vkontakte + n’RIS

Blog as an IP aggregator. How to manage and effectively monetize your author's content on social networks
"Soyuzmultfilm" animation school
Webgl is a new present. Perception of a designer and developer
Creation of a mobile game from scratch
Stages of drug development
Investment in intellectual property: how to minimize risks while making high risk investment
11:00 – 12:00
How to make money from IP? The right of fixation, setting fair prices, sales mechanisms and tools
The importance of design in life! How much will design thinking cost to businesses?

Co-organizers: McKinsey; Design index/Design Management Institute, Design value index

UX vs UI What shall every person know
The crisis in independent technical control Technical progress in the economy of the future
14:00 – 15:00
Advancement of blockchain technology: from the concept to realization

Co-organizers: Hyperledger

Science through the prism: supply chains + protection of a civil state = new markets
IPQСelebration. Melodiya
16:00 – 18:30
Concert of Moscow ensemble of contemporary music Living Room Music

John Cage
Living Room Music for 4 musicians
Arvo Pärt Collage on BACH for an ensemble
Nastasia Khruscheva. COUB1 and COUB2 (a premiere)
Michael Gordon “Light is calling” for cello and electronics
Pavel Karmanov “Cambridge-Music” for violin, viola, cello and piano
Frederic Rzhevsky “Panurgovo flock” for the ensemble of Moscow Ensemble of Contemporary Music
Mikhail Dubov, piano
Oleg Tantsov, clarinet Marina Katarzhnova, violin Yevgeny Subbotin, alto
Ilya Rubinstein, cello
Opening statement by V. Korshunov, Musicologist, Director of Moscow Ensemble of Contemporary Music