The Global IP Exchange to mark 10th anniversary finished in Berlin
Experts of the intellectual property sphere discussed the results and made forecasts for the development of the institute all over the world.
The IPChain Association actively participated in the business programme and hosted two theme-based events jointly with the Skolkovo Foundation to discover new ideas and new connections over interactive roundtable discussions, lively debates and evening receptions with the top companies from over 30 countries of the world.
Russia. Moscow. March 14, 2019
The Global IP Exchange which was held on March 11-13 brought together over 100 top managers not only from the sphere of intellectual property, but from the most diverse industries. Throughout the three working days of the venue, the participants of the event organized around 300 personal business meetings. The IPChain experts conducted negotiations with the representatives of such companies as SAP, Microsoft, Lenovo, TetraPak, Google, Samsung, among many others.
The conference halls of Estrel Congress Center featured over 30 theme-based sessions, panel discussions, business meetings and workshops focused on various aspects of the intellectual property sphere.
The IPChain Association and the Skolkovo Foundation hosted an interactive business breakfast dubbed “The market of intellectual property: blue ocean strategy or just the hype?”
The discussion was moderated by Anton Pronin, a director of the Central for Legal Technologies of the Skolkovo Foundation, suggesting to discuss the meeting agenda. He singled out five supporters and five opponents to the idea of the long-term benefits of the IPR market.
The participants named as restraints to the market development IP assets reevaluation, absence of real products, legal restrictions, exploitation of the terms “blockchain” and “virtual intellect” for PR purposes, etc.
Along with this, the supporters of the “blue ocean” idea said that intellectual property contributed to the advancement of the R & D sphere, shaped open innovations culture, incited cross-industrial interaction, and promoted intangible currencies, etc.
At the end of the discussion Anton Pronin said: “Digital values become an asset of the digital world. In the very near future they may be attributed to intellectual property objects. By ensuring this, we will get a huge market, a blue ocean with a high potential of commercialization. However, it won’t happen, if don’t provide an efficient “traffic,” enabling communication and information exchange among markets participants.
The second event of the IPCHain Association as a side event of the Berlin conference, became a roundtable “New types of intangible assets and their attitude toward intellectual property.”
The discussion featured the results of the in-depth research of the IPR market conducted by The Law Office of Matthew M. Yospin, patent attorney and lawyer intellectual property attorney (USA), partner of the Lawyer Associated Partner Practice Group Noerr Torsten Kraul (Germany), and international legal company Baker McKenzie.
In his report Matthew Yospin presented his review of new types of intangible assets that emerged together with the previous traditional types. The expert included in the list of such assets digital data, blockchain-powered assets, reputation, virtual currencies, publicities, confidentiality, right to be forgotten, domain names, internet memes, smart contracts, etc.
The expert singled out social networks, where a number of subscribers, posts, likes, reposts and views can be considered as non-material assets.
Mr. Yospin referred ad sales, product placement, pay wall, sale of assets and their transition into investment products, sale of licenses and various services for protection, insurance and other operations with intangible assets to prevailing methods of monetization.
“Today, the emergence of new types of intangible assets assigns the global community with a task to create new algorithms of interaction of participants, new methods of protection and new practices of law enforcement, which will enable to regulate the changing market,” Matthew Yospin said.
Addressing the audience, partner of the Lawyer Associated Partner Practice Group Noerr Torsten Kraul said: “Today in Germany we more and more often discuss the need to acknowledge the absolute right for such intangible property like data and know-hows in order to solve the question of their commercial use.”
Mr. Kraul said that today in Germany and Europe know how is protected by the law against unfair competition, although the absolute right does not exist. Such a right, according to the expert, would have granted the right holder an opportunity to defend know-how, not making it secret and respecting the principle of openness and security at the same time.
“Today we are seeing the process of legal changes in developing new algorithms for protecting intangible assets, which, if adopted, will open up new opportunities for the market participants,” said Torsten Kraul.
Irina Yakovleva, vice president for Legal Affairs of the IPChain Association, highly appreciated the research. She said that the research “provides us with actual confirmation on the radical changes at the global market of intellectual property. The IPChain Association encourages us to admit these changes.
As a business infrastructure, the IPChain Association creates conditions for full-fledged work with new types of intellectual property using new data models. In order to be ready for the changes, it is important to have a reliable forecast, actual data about the processes that happen today with intangible assets and objects of intellectual property. Today we pay a lot of attention to conducting the market research,” Irina Yakovleva said.
The internet Ombudsman and the president of the Radius Group Dmitry Marinichev in his report on protection of intellectual property assets suggested that the participants of discussion should pay attention to an unusual and especially vulnerable segment.
The speaker stressed the need to register rights not only for the objects of intellectual property, powered by social networks, but for the ideas and concepts.
“They more often copy the meanings when we speak about plagiarism in film-making and literature. It gives a change to consider the meaning as an independent object of intellectual property.
If in the upcoming ten years we don’t think how to protect the concepts contained in information systems, we will get a major white spot in expertise,” Dmitry Marinichev is convinced.
The president of the IPChain Association Andrey Krichevsky addressed the attendees. The moderator of the discussion Anton Pronin asked him to answer the question concerning IPChain efforts in regards to the improvement of the situation on the market of intellectual property: which tools and properties are developed and they can expect over the long term.
According to Andrei Krichevsky, the goal of IPChain today is creating an infrastructure for the business which will enable the market participant efficiently interact with each other based on the principles for trust and transparency.
Today, we see how new types of objects and authors are emerging under the influence of the rapidly changing digital world. Our goal is to identify, classify these objects and make a description, shape the mechanisms of their protection and commercialization, adequate requests of the market. These standards, algorithms and market practices do not exist at the moment.
The IPChain Association is currently at the stage of creating such algorithms and precedents from scratch. Many nodes of infrastructure have been already launched, but many are yet to belaunched. But we have already started working in this direction and invite everyone who is going to work with intellectual property in the nearest digital future, and join them.
The IPChain Association was established in 2017 by the Center for the Development and Commercialization of New Technologies (the Skolkovo Foundation), All-Russian Intellectual Property Organization, the Higher School of Economics, the Russian Rights Holders Union,
St. Petersburg National Research University of Information Technologies, Mechanics and Optics, the Russian Authors’ Society (RAO), the Partnership for the Protection and Management of Rights in the Sphere of Art (UPRAVIS), Novy Vek Bank.
The main task of the Association is implementing the IPChain project, focused on advancement of the international network of transactions in the sphere of intellectual property rights and objects.
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